00341nam a2200133Ia 4500008004100000020001500041041001200056082002000068100002500088245003700113260002700150300001400177650001600191231217s9999    xx            000 0 und d  a8178812436  aEnglish  a659.1  PAR:1  R  aParthasarathy, V ed. 0aAdvertising : concepts and cases  c2004bIcfaiaHyderabad  aviii, 167  aAdvertising