Kambhammettu, Shyam Sunder ed. <br/><br/>
Integrated marketing communication : an introduction 

 - Hyderabad  Icfai  2005 
 - ix, 218+A7 
<br/><br/><label>ISBN: </label>8189333011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrated,marketing,communication
<br/><br/><label>Dewey Class. No.: </label>658.82  KAM;1  R