TY  - BOOK
AU  - Kambhammettu, Shyam Sunder ed.
TI  - Integrated marketing communication : an introduction
SN  - 8189333011
U1  - 658.82  KAM;1  R 
PY  - 2005///
CY  - Hyderabad
PB  - Icfai
KW  - Integrated,marketing,communication
ER  -