TY  - BOOK
AU  - Shanthi, N M ed.
TI  - Customer loyalty programs : trends and experiences
SN  - 813140482x
U1  - 658.812  SHA;2  R1 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI Press
KW  - Customer,loyalty,trends,experiences
ER  -