TY  - BOOK
AU  - Radhakrishna, G  ed.
TI  - Consumer behavior : implications for marketing strategies
SN  - 8178814048
U1  - 658.8342  RAD.2;1  R 
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI Press
KW  - Consumer,behavior,marketing,strategies
ER  -