Lehu, Jean-Marc. <br/><br/>
Branded entertainment : product placement and brand strategy in the entertainment business 

 - London  Kogan Page  2007 
 - ix, 266 
<br/><br/><label>ISBN: </label>9780749451516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branded,entertainment,product,placement,brand,strategy,entertainment,business
<br/><br/><label>Dewey Class. No.: </label>658.827  LEH;1  R