TY  - BOOK
AU  - Lehu, Jean-Marc.
TI  - Branded entertainment : product placement and brand strategy in the entertainment business
SN  - 9780749451516
U1  - 658.827  LEH;1  R 
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  - Branded,entertainment,product,placement,brand,strategy,entertainment,business
ER  -