TY  - BOOK
AU  - Springer, Paul.
TI  - Ads to icons : how advertising succeeds in a multimedia age
SN  - 9780749451677
U1  - 659.113  SPR;1  R 
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  - Ads,icons,advertising,succeeds,multimedia,age
ER  -