Gopalakrishnan, P S ed. <br/><br/>
Integrated marketing communication : concepts and cases 

 - Hyderabad  Icfai  2008 
 - x, 188 
<br/><br/><label>ISBN: </label>9788131413999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrated,marketing,communication
<br/><br/><label>Dewey Class. No.: </label>658.82  GOP;1  R