TY  - BOOK
AU  - Gopalakrishnan, P S ed.
TI  - Integrated marketing communication : concepts and cases
SN  - 9788131413999
U1  - 658.82  GOP;1  R 
PY  - 2008///
CY  - Hyderabad
PB  - Icfai
KW  - Integrated,marketing,communication
ER  -