Ind, Nicholas ed. <br/><br/>
Beyond branding : hoe the new values of transparency and integrity are changing the world of brands 

 - London  Kogan Page  2004 
 - xviii, 236 
<br/><br/><label>ISBN: </label>9780749442125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding,hoe,values,transparency,integrity,are,changing,brands
<br/><br/><label>Dewey Class. No.: </label>658.827  IND;2  R1