TY  - BOOK
AU  - Roman, Kenneth. Maas, Jane.
TI  - How to advertise : what works, what doesn't and why
SN  - 9780749442330
U1  - 658.82  ROM;2  R1 
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - advertise,works,,doesn't,why
N1  - Content page available
ER  -