Pramod, Rao. Wawge, Ravikant S ed. <br/><br/>
Managing emotional appeal in advertising : concepts and cases 

 - Hyderabad  Icfai  2008 
 - x, 205 
<br/><br/><label>ISBN: </label>9788131414033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>emotional,appeal,advertising
<br/><br/><label>Dewey Class. No.: </label>659  PRA;1  R