TY  - BOOK
AU  - Pramod, Rao. Wawge, Ravikant S ed.
TI  - Managing emotional appeal in advertising : concepts and cases
SN  - 9788131414033
U1  - 659  PRA;1  R 
PY  - 2008///
CY  - Hyderabad
PB  - Icfai
KW  - emotional,appeal,advertising
ER  -