Gibbs, Richard. Humphries, Andrew. <br/><br/>
Strategic alliances and marketing partnerships : gaining competitive advantage through collaboration and partnering 

 - Londan  Kogan Page  2009 
 - xii, 235 
<br/><br/><label>ISBN: </label>9780749457181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic,alliances,marketing,partnerships,gaining,advantage,collaboration,partnering
<br/><br/><label>Dewey Class. No.: </label>658.046  GIB;2  R1