TY  - BOOK
AU  - Gibbs, Richard. Humphries, Andrew.
TI  - Strategic alliances and marketing partnerships : gaining competitive advantage through collaboration and partnering
SN  - 9780749457181
U1  - 658.046  GIB;2  R1 
PY  - 2009///
CY  - Londan
PB  - Kogan Page
KW  - Strategic,alliances,marketing,partnerships,gaining,advantage,collaboration,partnering
ER  -