Mullin, Roddy. Cummins, Julian. <br/><br/>
Sales promotion : how to create, implement and integrate campaigns that really work 

 - 4th ed 
 - London  Kogam Page  2008 
 - xx, 300 
<br/><br/><label>ISBN: </label>9780749454746 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales,promotions,create,,implement,integrate,campaigns,really
<br/><br/><label>Dewey Class. No.: </label>658.82  MUL;1  R