TY  - BOOK
AU  - Mullin, Roddy. Cummins, Julian.
TI  - Sales promotion : how to create, implement and integrate campaigns that really work
SN  - 9780749454746
U1  - 658.82  MUL;1  R 
PY  - 2008///
CY  - London
PB  - Kogam Page
KW  - Sales,promotions,create,,implement,integrate,campaigns,really
ER  -