Partha Sarathy, V ed. <br/><br/>
Media planning : concepts and experiences 

 - Hyderabad  ICFAI Press  2005 
 - viii, 203 
<br/><br/><label>ISBN: </label>9788178815695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media,planning,experiences
<br/><br/><label>Dewey Class. No.: </label>302.23  PAR;1  R