TY  - BOOK
AU  - Partha Sarathy, V ed.
TI  - Media planning : concepts and experiences
SN  - 9788178815695
U1  - 302.23  PAR;1  R 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI Press
KW  - Media,planning,experiences
ER  -