Dutta, Sanjib ed. <br/><br/>
Marketing management : concepts and cases 

 - Hyderabad  Icfai  2004 
 - ix, 200+A11 
<br/><br/><label>ISBN: </label>8178811596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,management
<br/><br/><label>Dewey Class. No.: </label>658.8  DUT;1  R