Tripathy, Kumuda Laxman. Alaka yeravadekar ed. <br/><br/>
Marketing ROI : concepts and applications 

 - Hyderabad  ICFAI Press  2007 
 - xi, 200 
<br/><br/><label>ISBN: </label>9788131406281 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,ROI
<br/><br/><label>Dewey Class. No.: </label>658.8  TRI;1  R