TY  - BOOK
AU  - Tripathy, Kumuda Laxman. Alaka yeravadekar ed.
TI  - Marketing ROI : concepts and applications
SN  - 9788131406281
U1  - 658.8  TRI;1  R 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI Press
KW  - Marketing,ROI
ER  -