Ephron, Erwin. <br/><br/>
Media planning : from recency to engagement 

 - Hyderabad  Icfai  2006 
 - ii, 137 
<br/><br/><label>ISBN: </label>9788131401880 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media,planning,recency,engagement
<br/><br/><label>Dewey Class. No.: </label>302.23  EPH;1  R