TY  - BOOK
AU  - Ephron, Erwin.
TI  - Media planning : from recency to engagement
SN  - 9788131401880
U1  - 302.23  EPH;1  R 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai
KW  - Media,planning,recency,engagement
ER  -