00378nam a2200133Ia 450000500170000000800410001702000180005808200250007610000210010124500490012226000270017130000120019865000340021020250304111927.0231217s9999    xx            000 0 und d  a9788131403433  a338.880722  SHA;1  R  aShanthi, N M ed. 0aMNC branding in India : strategies and cases  c2006bIcfaiaHyderabad  axi, 233  aMNC,branding,India,strategies