Shanthi, N M ed. <br/><br/>
Product launch management : concepts and cases 

 - Hyderabad  Icfai  2006 
 - xii, 238 
<br/><br/><label>ISBN: </label>9788131404362 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product,launch,management
<br/><br/><label>Dewey Class. No.: </label>658.82  SHA;1  R