TY  - BOOK
AU  - Shanthi, N M ed.
TI  - Product launch management : concepts and cases
SN  - 9788131404362
U1  - 658.82  SHA;1  R 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai
KW  - Product,launch,management
ER  -