Mamoria, C B. Joshi, R L. Mulla, N I. <br/><br/>
Principles and practice of marketing in India 

 - 17th ed. 
 - Allahabad  Kitab Mahal  2007 
 - viii 
<br/><br/><label>ISBN: </label>812250079x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing,India
<br/><br/><label>Dewey Class. No.: </label>658.8  MAM;1  R