TY  - BOOK
AU  - Mankad, Neeraj ed.
TI  - Reinventing advertising : the new reality
SN  - 9788131401262
U1  - 659  MAN;1  R 
PY  - 2006///
CY  - Hyderabad
PB  - ICFAI Press
KW  - Reinventing,advertising,reality
ER  -