TY  - BOOK
AU  - Gopalakrishnan, P S ed.
TI  - Rebranding : an introduction
SN  - 8178813505
U1  - 658.827  GOP;1  R 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI Press
KW  - Rebranding
ER  -