TY  - BOOK
AU  - Gaurav, Kunal ed.
TI  - Rebranding : concepts , cases and applications
SN  - 9788131414965
U1  - 658.827  GAU;1  R 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI Press
KW  - Rebranding
ER  -