Lovelock, ChristopherWirtz, Tochen. <br/><br/>
Services marketing: People, technology, strategy 

 - 5th ed. 
 - Delhi  Pearson  2004 
 - xviii, 652 
<br/><br/><label>ISBN: </label>9788129704535 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing:,People,,technology,,strategy
<br/><br/><label>Dewey Class. No.: </label>658.8  LOV;11  R