TY  - BOOK
AU  - Lovelock, ChristopherWirtz, Tochen.
TI  - Services marketing: People, technology, strategy
SN  - 9788129704535
U1  - 658.8  LOV;11  R 
PY  - 2004///
CY  - Delhi
PB  - Pearson
KW  - marketing:,People,,technology,,strategy
ER  -