Verma, Harsh  V. <br/><br/>
Brand management : text and cases 

 - 2nd ed. 
 - New Delhi  Excel Books  2006 
 - xv, 477 
<br/><br/><label>ISBN: </label>9798174464803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand,management
<br/><br/><label>Dewey Class. No.: </label>658.827  VER;2