Ramesh Kumar, S <br/><br/>
Managing Indian brands : marketing concepts and strategies 

 - 2nd ed. 
 - Noida  Vikas  2002 
 - xii, 356 
<br/><br/><label>ISBN: </label>9788125913085 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brands,marketing,strategies
<br/><br/><label>Dewey Class. No.: </label>658.827  RAM;6