Berry, A Michael J. Linoff, Gordon. <br/><br/>
Mastering data mining : the art and science of customer relationship management 

 - New York  John Wiley and Sons  2003 
 - xviii, 494 
<br/><br/><label>ISBN: </label>9971513692 
<br/><br/><label>Dewey Class. No.: </label>658.05631  BER;5