TY - BOOK AU - Vitale, Robert P. Giglierano, Joseph J. Pfoertsch, Waldemar. TI - Business to business marketing : analysis and practice SN - 9780136058281 U1 - 658.8 VIT;1 R PY - 2011/// CY - New Jersey PB - Prentice Hall KW - Business,business,marketing ER -