TY - BOOK AU - Bijapurkar, Rama. TI - Customer in the boardroom? : crafting customer-based business strategy SN - 9788132106357 U1 - 658.4012 BIJ;1 R PY - 2012/// CY - New Delhi PB - Sage Publication KW - Customer,boardroom?,crafting,customer-based,business,strategy ER -