Padmanabhan, V S. Murthy, H S. <br/><br/>
Advertising and sales promotion : an Indian perspective 

 - New Delhi  Ane Books PVT LTD  2011 
 - x, 336 
<br/><br/><label>ISBN: </label>9788190832281 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising,sales,promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  PAD;1  R