TY  - BOOK
AU  - Padmanabhan, V S. Murthy, H S.
TI  - Advertising and sales promotion : an Indian perspective
SN  - 9788190832281
U1  - 658.82  PAD;1  R 
PY  - 2011///
CY  - New Delhi
PB  - Ane Books PVT LTD
KW  - Advertising,sales,promotion
ER  -