Belch, George E. Belch, Michael A. Purani, Keyoor. <br/><br/>
Advertising and promotion : an integrated marketing communication perspective 

 - 7th ed. 
 - New Delhi  Tata McGraw-Hill  2007 
 - xxxiii, 1075 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising,promotion,integrated,marketing,communication
<br/><br/><label>Dewey Class. No.: </label>658.82  BEL;28  R