TY - BOOK AU - Anderson, James C. Narus, James A. Narayandas, Das ...[et al.] TI - Business market management : (B2B) understanding, creating and delivering value SN - 9788131731635 U1 - 658.8 AND;2 R1 PY - 2012/// CY - New Delhi PB - Pearson Education KW - Business,market,management,(B2B),understanding,,creating,delivering,value ER -