TY - BOOK AU - Zikmund, William G Damico, Michael TI - The powe of marketing ; creating and keeping customers in an e-commerce world U1 - 658.8 ZIK; 1 R1 PY - 2001/// PB - Ohio : South Western college Publishing KW - powe,marketing,;,creating,keeping,customers,an,e-commerce,world ER -