Hawkins, Del IBest, Roger JConey, Kenneth A <br/><br/>
Consumer behavior: Building marketing strategy 

 - 9th ed. 
 - New Delhi  Tata McGraw-Hill  2004 
 - xxvi+790 
<br/><br/><label>ISBN: </label>0-07-058234-3 
<br/><br/><label>Dewey Class. No.: </label>658.8342  HAW;1  R