TY  - BOOK
AU  - Hawkins, Del IBest, Roger JConey, Kenneth A
TI  - Consumer behavior: Building marketing strategy
SN  - 0-07-058234-3
U1  - 658.8342  HAW;1  R 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill
ER  -