Kotler, Philip. Keller, Kevin Lane. <br/><br/>
Marketing management 

 - 12th ed. 
 - New Delhi  Prentice-Hall,  2006 
 - xxxvii+729+A15+G8+C2 
<br/><br/><label>ISBN: </label>9790000000000 
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT;30