TY  - BOOK
AU  - Shiv Kumar, M
TI  - Product management : written strictly according to latest syllabus of BBM course of Bangalore University, for IV sem
U1  - 658.5752  SHI;3 
PY  - 2003///
CY  - Mumbai
PB  - Kalyani
KW  - Product,management,:,written,strictly,according,BBM,course,University
ER  -