Kotler, Philip. Keller, Kevin Lane. <br/><br/>
Marketing management 

 - 12th ed. 
 - New Delhi  PHI  2006 
 - xxxvii+729 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,management
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT;1  R