Kotler, Philip. Armstrong, Gary. <br/><br/>
Principles of marketing 

 - 11th ed. 
 - New Delhi  PHI  2006 
 - xix+651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT1;1  R